WWF
The Good Life

The World Wildlife Fund (WWF) has been known for decades as a leader in protecting animals around the world, but the non-profit now also works to fight climate change.

To help the organization rebrand itself, we helped craft The Good Life, an interactive website. This multilayered hub required a lot of direct, consumer-friendly copy to explain to visitors how they could record their carbon footprint-reducing actions on The Good Life. Since the site also has multiple functions allowing visitors to create and join groups and challenge others, the iContent team created clear and concise directions and carefully worded FAQs to make the experience seamless, non-judgmental and fun.

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Put our writers and editors to work for you. Contact our National Account Manager, Denise Craine, at (866) WORDS-4U (967-3748) or denise@icontent.ca.

Need help with proofreading or translation? Contact our partner company, WordCheck.