Eska Water

As part of a strategy to redefine its ESKA bottled water brand and expand into new markets, Quebec-based Eaux Vives Inc. set out to revamp its website. zig, the creative agency tasked with ESKA’s rebranding strategy, hired iContent to research and write the web copy. iContent had two key mandates for this project: 1) to convey the mythical qualities of the brand while explaining the natural processes that make ESKA water so pure; and 2) to educate consumers and help them make well-informed decisions about bottled water. To execute this mandate, iContent assigned two writers for the project: one to write content for the web pages and the other to write journalism-style articles. Both writers conducted research, interviews and used existing material provided by Eaux Vives to write the content. The end product is a credible and persuasive website that combines lyrical writing with factual content and, most importantly, captures the essence of the redefined ESKA brand.

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